November 2024 – The epic adventure documentary series Beyond Sahara – Riding From Cairo to Cape Town Vol 1 & 2 has embarked on a thrilling new journey, this time into the homes of viewers worldwide.

Thanks to the powerful marketing collaboration between Ordior Media and Blue Pie Records USA, this awe-inspiring series is now captivating audiences on Amazon and leading Video on Demand (VOD) platforms globally.

The series chronicles the daring journey of 16 motorbike riders who traverse the African continent’s last great frontier, covering 20,000 kilometers over 80 grueling days. With blazing heat, treacherous roads, and the wild beauty of Africa as their backdrop, these riders face the ultimate test of resilience and courage. From the ancient wonders of Egypt to the untamed savannahs of Kenya and the deserts of Namibia, Beyond Sahara offers a raw, unfiltered look at the challenges and triumphs of riding across Africa.

EPISODE ONE – From Cairo to Kenya
The journey begins in Cairo, where 16 intrepid riders, including filmmakers and adventure seekers Charley Borman and Robin Newell, embark on the ride of a lifetime. Under the constant protection of a heavily armed military convoy, the group navigates the tense and awkward terrain of Egypt. Despite the challenges, they manage to marvel at the ancient wonders of the region, immersing themselves in its rich history.

Crossing into Sudan feels like stepping back in time. This fascinating fusion of Middle Eastern and African cultures offers a glimpse into a world untouched by modernity. From Sudan, the riders enter Ethiopia, a lush and fertile land where the roads provide some of the best sweeping bends and thrilling twists a biker could dream of. However, the journey through Ethiopia is not without its perils.

The sheer volume of pedestrians and livestock roaming the roads creates constant hazards. A sudden accident involving one of the riders, Ian, and an elderly pedestrian sparks a tense few days. The group must navigate complex negotiations with local police and the victim’s family, working tirelessly to avoid a worst-case scenario: Ian being detained in an Ethiopian prison.

Through it all, Borman and Newell’s storytelling captures the emotional highs and lows of the journey, bringing to life the raw beauty and challenges of traversing this remarkable region.

EPISODE TWO – From Kenya to Cape Town
After the tense days in Ethiopia, the riders are relieved to enter Kenya, marking the halfway point of their 80-day journey. Charley Borman and Robin Newell, with their unmatched eye for storytelling, document the group’s progress as they venture through Kenya’s iconic landscapes. The riders marvel at the Serengeti plains of Tanzania, pausing to witness the spectacular African wildlife, including lions, zebras, and giraffes, in their natural habitat.

The journey becomes increasingly arduous as they ride through Malawi, Mozambique, and Zimbabwe, into Botswana, where they encounter majestic elephants roaming freely alongside their bikes. The raw beauty of Africa is breathtaking, but the riders are tested to their limits as they enter Namibia’s unforgiving deserts. With the dry terrain turning the once-solid tracks into loose sand, the group faces some of the toughest conditions yet. Nasty accidents occur, pushing the riders physically and emotionally.

In a moment of hope and resilience, the group finds salvation in an unexpected helper—an “Angel” whose intervention ensures their journey can continue. Finally, after 80 grueling days, the riders reach Cape Town. The triumph of completing the epic ride from Cairo to Cape Town solidifies their place among the elite few who have conquered this legendary challenge.

Borman and Newell’s masterful filmmaking and deep passion for adventure bring this episode to life, showcasing not only the physical journey but also the emotional and cultural discoveries that make this ride an unforgettable exploration of Africa’s last great frontier.

Under the strategic leadership of Damien Reilly, the marketing and promotion teams at Ordior Media and Blue Pie Records USA have pulled out all the stops to ensure this extraordinary series reaches a global audience. From eye-catching graphics and artwork to expertly crafted promotional campaigns, every aspect of the marketing strategy has been designed to showcase the heart-pounding adventure and breathtaking visuals of Beyond Sahara.

“We’re thrilled to partner with Planet Blue Pictures USA to distribute Beyond Sahara and bring this unforgettable series to audiences around the world,” said Damien Reilly, Founder and CEO of Ordior Media. “This series is not just about an epic motorbike journey; it’s a celebration of Africa’s beauty, diversity, and spirit, captured through the lens of adventure and camaraderie.”

The marketing team, led by Kate Ingham, has worked tirelessly to amplify the series’ presence on platforms like Amazon, Tubi, and other leading VOD networks. With over $300,000 USD in production and promotional investments, the team has crafted a campaign that resonates with adventure enthusiasts, travel lovers, and documentary fans alike. Their efforts include an aggressive social media push, engaging trailer releases, and a strong IMDB presence to position Beyond Sahara as a must-watch series.

Each episode delivers edge-of-your-seat storytelling:

• Episode One: From Cairo to Kenya introduces the riders’ tense journey through Egypt under military escort, a cultural deep dive into Sudan, and the heart-pounding tension of navigating Ethiopia’s unpredictable roads.
• Episode Two: From Kenya to Cape Town showcases the majesty of African wildlife, the perils of Namibia’s sandy deserts, and the triumph of reaching Cape Town, joining the elite ranks of those who have completed this legendary ride.

With the support of Ordior Media’s cutting-edge technology and Blue Pie Records USA’s global distribution network, Beyond Sahara is positioned to become a cultural phenomenon. The series is more than a documentary; it’s an inspiring story of determination, unity, and the indomitable human spirit.

For viewers ready to embark on this unparalleled adventure, Beyond Sahara – Riding From Cairo to Cape Town is available now on Amazon and leading VOD platforms. Follow along as these 16 riders take on Africa’s last great frontier and redefine what it means to push boundaries.

About Ordior Media
Ordior Media is a global leader in digital rights management, marketing, and promotion. With a portfolio spanning film, TV, and music, Ordior leverages cutting-edge technology and creative strategies to deliver exceptional results for clients worldwide.

About Blue Pie Records
Blue Pie Records USA is an independent record label and media powerhouse, specializing in global content distribution and marketing. Partnering with Planet Blue Pictures USA, Blue Pie delivers world-class entertainment to audiences everywhere.

For press inquiries or further information, contact:

Kate Ingham
CSO
Ordior Media | Ordior | Blue Pie Records USA
Email: pr@bluepier.com.au

Join the Adventure: Watch Beyond Sahara – Riding From Cairo to Cape Town now on Amazon and your favorite VOD platforms. Experience the ride of a lifetime!

Beyond Sahara: Riding From Cairo to Cape Town Part 1
Beyond Sahara: Riding From Cairo to Cape Town Part 2