Officially at 200K on Spotify! Where Is The Love is a sensational hit!

1st Jun 2021

Since the music video for Key Loch’s “Where Is The Love” dropped, the song has been seeing a whole new brand of success! Let’s take a look back at that, shall we?

What a sleek production! The sexy video features Candela Vetrano (@candelivetrano on social media) in the lead role and the moody neon spy setting is a perfect complement to the emotional lyrics and passionate singing! This kind of amazing work is thanks to the tireless efforts of the Blue Pie Latin America team, and due to their blood sweat and tears, the song has really been taking off! Last time we reported on it, it was sitting almost at 200k plays on just Spotify, and the plays it had accrued on other platforms easily pushed the numbers over the edge of 200k. Now we’re happy to report that Key Loch don’t even need other platforms to show off that they nabbed 200k! It’s all right there on Spotify itself, with a whopping 202,413 plays at the time of writing!

Quite a leap in a week, considering that last time it had 191,397 plays on the Spotify radio edit! It’s growing more and more every day and it’s a testament to both the quality of the music, and the social media/production work that went into pushing this song. After all, sizzling music videos like that don’t just grow on trees!

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Ordior is proud to represent Key Loch’s rise to fame. During this time of plenty for the band, it is important that their rights are supported and their royalties are managed. The first period when they’re really starting to get noticed worldwide is the most important time to strike, and what’s happening right now. Ordior is standing by, seeking out unclaimed plays on Where Is The Love and their other songs, such as Come Home To Me or their recent cover of Madonna’s “Frozen” featuring Missy Crissy. The online space is a nebulous one, and careful attention to detail is required for handling works such as these properly. And with music as good as this, we can’t help but handle our clients with care.

Key Loch is Damien Reilly and Justin Gross. They are the founders of the 90’s power Aussie Rock Band Southpaw www.southpawmuzik.com. They bring together a production history between them of 50 years of songwriting and playing live music in Australia. And this time, the duo are featuring a third member to their killer ensemble, that being Avery May Parker! A sweet and soulful performance in every lyric, Avery’s voice, and Key Loch’s expert playing guarantee that every time you listen to “Where Is The Love”, it’ll hit you right where it counts. The future is bright and Key Loch is wearing shades as they unlock the musical doors of your mind and fill it full of great music. This is the beginning of something amazing and the world can never have enough of GREAT music.

Key Loch are a Blue Pie Records USA artist published by Blue Pie Publishing USA (ASCAP) for the world. For more information on Key Loch you can visit their website at www.keyloch.com or check out where it all began for Damien and Justin at Southpaw | www.southpawmuzik.com

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