James Wexler, professionally known as JayyRobb, is a results-driven sales strategist and media personality representing the North American business development and content activation division of Ordior Media, DJ Central Records, and DJ Central TV.

With a background that spans over 20 years across performance, brand hosting, VIP security, and corporate representation, James brings a rare blend of media charisma and business acumen to every project.

An accomplished actor and public speaker, James has appeared in major productions including Deep Blue Sea, Sharknado 3, American Gladiator, and several Nickelodeon programs. His stage presence has translated into corporate impact, where he has served as a lead brand ambassador and host for national campaigns, faith-based initiatives, and live promotional events throughout the United States. James has worked closely with executives at Chick-fil-A as their official mascot trainer and event liaison, contributing to national seminar programs and company-wide brand visibility efforts.

In addition to his media and performance background, James has held high-trust security and leadership roles for clients including Tiger Woods, WWE, Universal Studios, and NBC Golf, overseeing VIP protection and team operations across high-profile environments. This experience has shaped his ability to lead under pressure, manage teams, and deliver exceptional client engagement outcomes.

At Ordior Media, James leads core business development activities including corporate sales outreach, artist marketing strategy, remix campaign management, influencer activation, and A.I.-driven social media content development. He is regularly featured as an on-camera host for promotional commercials and branded content, delivering strong conversion messaging for industries ranging from real estate and hospitality to music and retail. His work helps power the growth of Ordior and DJ Central clients across digital platforms and traditional broadcast markets.

James is known for his ability to close deals through authenticity and compelling storytelling.

Whether building sales funnels, creating content campaigns, or brokering licensing partnerships, he brings unmatched energy and trust to the table. His cross-industry experience, media fluency, and personal resilience make him a highly adaptable and influential leader in today’s hybrid sales and media landscape.